# Early Adopter

When writing a new rule, you may turn on the rule only for *early adopter* buildings. This is great to gain in-sight and to collect feedback from early adopters, before turning on this rule for all buildings.

<figure><img src="https://2791588365-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fkz3AVy8mukfhOsBy0Lvo%2Fuploads%2FFVQUP1vb6IJZSHpIuA5O%2Fimage.png?alt=media&#x26;token=05e1afd5-59be-40d4-9bd1-1b01062baf68" alt=""><figcaption></figcaption></figure>

Activating the toggle will only send messages to buildings flagged as Early Adopters. You can set buildings as Early Adopters on the Detail Page of the respective building.