Goal-Achieved Condition
A rule can contain a "Goal-achieved condition". When this feature is enabled, then you can specify a condition so that you are able to measure the success when delivering a notification.

The "Goal-achieved condition" can be expressed as a mathematical expression producing a boolean value. It works exactly the same as the "Condition" field.
Have a look at Rule Language to see the full feature set of the expression language.
When a "Goal-achieved condition" has been specified, then whenever a notification was delivered, then it evaluates periodically this condition until it either becomes 'true' (i.e. measures goal achieved), or until it 7 days have passed.
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